Cefn Coch Farm is tucked away high up in the hills of the Llyfnant Valley in mid Wales. The whole area is a UNESCO Biosphere, recognised for its biodiversity, clean environment and resulting rich wildlife.
The new owner and Ecologist, Joe, is focused on running the farm with environmentally conscious methods, and to build on the existing holiday cottage business by focussing on attracting wildlife-loving guests. Longer-term Joe is also hoping to sell his upland grazing beef using a farm-direct box-scheme.
To achieve this, the very dated old website has been replaced with a modern site built on Squarespace – designed to offer a clean and clear design that really shows off the stunning location, accommodation and guided ecology tours on offer to guests wanting to get a real insight into this very special area. Another key requirement was to make the site easy to navigate, visually appealing and easy to contact to make a booking.
The new multi-faceted business needed a new logo and branding too. The logo design draws on the iconic Welsh Highland cattle on the farm, a typical hardy upland breed. The strikingly simple horned cow graphic styling is a contemporary twist on traditional Celtic designs. The name styling is also customised to feature a leaf within the ‘f’ to subtly convey the eco-friendly nature of the farm business. Colours for the branding are inspired by the distinctive Oxide Red farm paint on the barns and farmhouse doors, the greens by the mosses and lichens of the woodland, and the mustard yellow used in the cottages’ interior décor.
Typography uses the homely and characterful FF Ernestine font for a modern/rural feel – much like the business and accommodation on offer here.
Why not visit:
www.cefncochfarm.co.uk
