2017 is a big year for Corris Caverns, with their three tourist attractions all hoping to benefit from Visit Wales’ year of Myth & Legend theme. To maximise the impact, a refresh was required for their key marketing materials.
King Arthur’s Labyrinth is an underground attraction based in the old slate mine caverns, with themed tales to bring alive the legends of King Arthur and Welsh cultural history. New for 2017 is a lighting & projection finale to the visit – but as this was still just a ‘vision’ in the mind of the MD, it needed a new visual representation creating to capture visitors’ imagination! A 'burnt hole' graphic really stands out and gives the right fiery impression. Overall styling for the campaign materials is based around a dark montage of themed imagery, expressive type styling to convey the mythical theme, and evocative headlines and copywriting.
Corris Craft Centre required a new DL leaflet and ‘bedroom browser’ to promote the various designer-makers and their hands-on workshops. The simple hexagonal image grid is based on the architecture of the workshops themselves, with images breaking out to give additional interest and impact. The distinctive shapes, along with the consistent use of their core orange brand colour and typeface gives a contemporary look that ties in perfectly with the new on-site signage too.
Finally, Corris Mine Explorers required a new leaflet and posters. The fascinating underground adventure explores this ‘virtual time capsule’ from the area's industrial past – the slate mining caverns of Braich Goch, pretty much as left they were when the mines closed in the 1970's. The new leaflet makes the range of trips on offer far clearer, from introductory 1hr taster to a 4hr trek for more adventurous visitors deep into rarely visited parts of the mine. To get a full understanding of the offering, I took a 2 hour trip with a group and Mike the guide – absolutely fantastic and highly recommended!
