Situated on the stunning Mawddach Estuary between Dolgellau and the Cardigan Bay coastline, Graig Wen has firmly established itself as one of the top 10 ‘Glamping’ sites in the UK, featuring in the Cool Camping guide and highly rated by numerous Sunday Papers and lifestyle magazines.
To promote and raise awareness of the secluded site to holiday-makers already in the area, a new leaflet was needed. A leaflet dispenser-friendly DL format was required, but to give the content more space, an extended 8-page variation was devised to make the most of the stunning photography of the views on offer, and a feel for the family-friendly outdoor adventures on site and locally. Although there’s a lot of content to convey, the pared back design and typography gives it a real sense of space and calm.
The choice of a tactile uncoated paper also helps to lift the feel of the print from the usual glossy tourist leaflets.
A second part of the project was to give the site’s Mitsubishi L200 some graphic decals to help raise awareness of the site whilst out and about. The logo and new strapline ‘Cool Camping & Cottages in South Snowdonia’ is applied in a tasteful but bold way across the bodywork, with simple graphic icons used to quickly convey the various types of camping and accommodation on offer. Now the pick-up is regularly getting spotted by campers all over the Snowdonia National Park.
