Handley’s is a small scale producer of artisan Welsh Vinegars and Fruit Syrups, based within Mostyn Kitchen Garden, a Victorian walled garden set in the grounds of Mostyn Hall in North Wales. Their produce is all grown and made on-site in small batches without any artificial colours, preservatives or flavourings. They sell directly and in farm shops and delicatessens.
The brief for this project was twofold – firstly to create a new brand under the Handley’s name, to give greater ownership to this new range, distinct from the existing Mostyn Kitchen Garden range of jams and preserves, yet retain a visual link to the existing branding. Secondly, to produce a new range of labelling for the speciality Fruit Vinegars and Cocktail Syrups, using a taller and smaller format of bottles.
One of the biggest problems for small scale producers is the cost of adding a new flavour, amending ingredients and having short runs of labels produced economically. I worked with the client to create a smart yet simple design template that can be printed in house on standard format labels on a quality colour laser printer. This gives fantastic flexibility and control of production and labelling.
The bilingual designs use bold blocks of colour to denote the flavours, and a mix of a classy and expressive handwritten title font, combined with a smart and legible sans-serif font for key information. The resulting designs were set up in an editable template that gave the client the ability to amend or add to the range in a fixed and cohesive range style.
The new range really stands out in-store, with a fresh, smart but handmade feeling to the labels. The client has also reported great initial sales, even throughout the Covid pandemic lockdowns.
Why not visit:
www.mostynkitchengarden.co.uk
