Llŷn Venison (cig carw in Welsh) is based, as you may expect, on the beautiful and wild Llŷn peninsular in north west Wales. Their small family farm is diversifying by introducing fallow deer into their land, to supplying their own venison directly to local consumers, retailers and caterers.
Their naturally-based, low-management farming ethos ensure their venison not only tastes great, but has a very low ecological footprint, favours biodiversity, and has a much lower CO2 footprint than conventional livestock production.
A new logo and packaging was required to set up the business, with a simple but smart labelling format – suitable for small-batch production – but raising the look and feel above a the standard vac-pack and over-printed label favoured by butchers and farm-direct sales.
The new logo design features the distinctive, broader antler form of the fallow deer – the less common species raised on their farm. The logotype also makes use of the combined LL unique to Welsh, to balance the name and integrate with the antler forms.
The identity in deep, rich brown is featured on natural kraft brown paper stock for the labels, cards and flyer to give a simple, rustic but premium feel to the branding. An elegant inline font Emeritus used for headlines and logo gives a distinctive and easily applied graphic style.
The simple folded label tag on brown card gives the vacuum packed produce a premium look, but is ideal for small-batch production. The reverse has space for a cut-specific label including weight, BB date, and statutory meat producer information. The inside face of the tag has space for the brand story in English and Welsh, and the tag is attached in place using smart hand-punched copper rivets.
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