Machynlleth Festival has been a fixture in the town for over 30 years, drawing in World Class musicians to perform in the Taberacl venue next door to MoMA Wales. The existing identity and print was looking tired and needed a fresh and exciting new design to bring in new audiences, as well as the traditional classical music lovers that have long supported the programme of events.
The visual identity features fine linework – a visual fusion of sound waves and the local mountainous landscape. The logo encapsulates this too, designed with the distinctive Gist font – a fine linear swash that evokes the varied music performed and mixes a traditional and contemporary feel.
The bilingual programme has been designed to make the most of the supplied artist imagery. Featuring bold blocks of colours and overlaid linear waves, the graphics subtly evoke the feel of the performance and tie them all together. Typography is a mix of bold and flamboyant titles, with clear and well structured information text.
The compact DL format was chosen to fit into widely seen leaflet holders. However, the cover features a kick-out cover that holds the full programme on the inside flap. This can be quickly flipped out to refer to when reading the individual pages.
As well as the impressive line-up of musical performances over the week, there are also free pre-talks, art exhibitions and talks. These are clearly flagged up on relevant pages with a compact icon for the talks, with full details listed on kick-out back cover.
Template posters were also designed for the marketing team to create for the individual events, as well as street banners for displaying in the lead up to the event.
