Having worked initially on a simple local advert for Claire, she had become increasingly frustrated with the website she'd created herself and asked me to help.
It soon became clear that her current identity was not really reflecting her business well either. To build a stronger and more engaging message about how hypnotherapy can help almost anyone, across a range of common conditions, a new brand identity was needed.
The full project includes a refreshed logo and colour palette, a cohesive and professional choice of fonts, and new, more engaging imagery and text content used online and in print.
I suggested we base a new website on Squarespace, to deliver simple, stylish and responsive design on any device. The system offers a great cost-effective platform for easy and intuitive updating and management of the site from a users point too.
To complement the new website, new business and appointment cards were created. A new A5 leaflet flyer has been designed to drive interest to the website, where an online scheduling and appointment booking system has been integrated, offering online bookings at 10% discount.
Claire has been hugely impressed with the new look, and is seeing an increase in bookings already, as well as enjoying the feeling of pride in seeing her business looking so good.
