Having gradually built up a loyal customer base locally in Machynlleth, as well as a growing reputation for quality new & second-hand books, talks and regularly changing gallery of local artists and photographers, owners Geoff & Diane decided it was time for a website to widen their audience and engage better with their existing customers.
Their requirements were pretty straightforward – it needed to reflect their shop and identity, showcase their range of stock and services (but not yet sell online), and provide a means of promoting and listing their regular events.
Crucially, the site had to be easy and intuitive to use and update, by the visually literate, but not particularly tech-savvy shop team.
The new site was built on Squarespace, selected for its simple but sophisticated content-focused design and intuitive user interface. It also offers reliable security and cost-effective build time, both real benefits for a small business that wants to focus on running the shop, not their website.
The resulting site is perfectly suited to the needs of the business and is proving a great platform to talk to their growing customer base. It certainly helped to organise and publicise a packed schedule of events when putting on the first ever [and hugely successful] Machynlleth Pop-up Poetry Fortnight.
VIEW THE WEBSITE
penralltgallerybookshop.co.uk
