Trefaldwyn Blue is the first creamy blue cheese from a new artisan cheesemaker - Trefaldwyn Cheese, in Montgomery in Mid Wales.
As part of the branding, the client and I wanted the branding to avoid the usual cheesy clichés of cows, milk churns or churches. This cheese is all about the flavour – small batch production using the rich milk from local Welsh pastures. The taste is bold and punchy and that should be reflected in the visual style.
Trefaldwyn (the Welsh name for Montgomery), can be a bit intimidating to pronounce, and the long word can be an issue to feature large enough on a small label. So, the design breaks the name into the three phonetic sections, which also sits it naturally into a hexagon shape – creating a very distinctive label shape and branding device, with the name used really large and bold.
To give the branding its handmade and authentic feel, the lettering was hand-cut and stamped using a basic potato printing technique. The resulting print for the logo also has the feel of the blue mottled veining and the irregular edge of the cheese itself.
The hexagon label features a blue-on-blue colourway to quickly convey the blue cheese variety, as these small-batch products will be foil-wrapped so the product may not always be visible. The label also forms a distinctive deli-counter flag for display on the cheese truckles.
The simple but bold and striking branding really stands out in-store and gives this small business a professional edge at food fairs and farmers markets.
Why not visit:
www.trefaldwyn-cheese.com
